People who use social media because a marketeer has told them “You really should be on Twitter” shouldn’t.
Why? It leads to embarrassing moments. John Oxendine, prospective governor of Georgia, has been caught using Twitter for the sake of promotion but without actually caring what Twitter is all about, or accuracy for that matter.
This is quite amusing to me because Twitter is by its nature exactly what you the user want it to be. It can be anything from a method of keeping friends and family up to date with your schedule to a poetry forum to a running log. It can be anything, limited only by your imagination and the 140 character limit.
But when you use it because you “must” then you tend to flub up and make an ass of yourself. Good job, Mr. Oxendine.