Modern Art

With the advent of TiVo, marketeers are forced to expand their lexicon to get people to see their ads. This week, watching “Life” on NBC, we were annoyingly bombarded with product placement advertisements that ate up a good 5 to 6 minutes of the show.

Some people see commercials as a necessary evil on television. Other’s see them as a horrible waste of time, which thankfully DVR’s have eliminated. I see them as a sort of micro-story and, if done with skill and panache, can be worth watching for their own sake, despite whatever they are selling. How many people do you know who only watch the Superbowl for the commercials? Are commercials just chewing gum on our feet, or are they a slick expression of our modern artisitic desires?

I was thinking recently about a Nike advertisement that had an unfortunate debut during a girls gymnastic competition. It was pulled from the air almost immediately afterward. It remains one of the more amusing and clever commercials I’ve seen in recent years. Check it out on Youtube and tell me what you think.

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4 Responses to Modern Art

  1. Jim says:

    This is a great ad.

    Commercials are necessary. One of the reasons that TiVo got so popular is just that — commercials could be skipped at will. Shows that overdo product placement will themselves become ads, and will eventually be ignored by the mainstream public.

    Advertising is not a business I would want to be in right now. With all the media choices that consumers get to make, there’s no such thing as a general audience anymore.

    I also don’t know that I’m qualified to discuss the change in advertising. After seeing The Simpsons Movie in a regular, non-independent theater, I pretty much decided never to see a movie in a mainstream theater again. I don’t have cable, and I’m very proud of that fact.

    Anyone else?

  2. Bill says:

    Where the heck is Armonk, NY?

  3. zerj says:

    Nice Ad.

    I’ve had a tivo for about 5 years now and its funny how much advertisement makes it into pop culture. I was surfing the web onetime and had some interesting trivia I sprang on my dad/brother while visiting (I have no idea what the trivia was at this point). Anyway they both start going “Brilliant!!!” and I had no idea what they were talking about. I had never seen a Guiness commercial.

    Can imagine how fucked up it must have been for those very early tivo adopters/ non tv people when Budwiezer ran its “Whazzzap” campaign and all of a sudden it appears all your coworkers have degenerated to mindless 8 year olds.

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