Blog as Business dropped into my feedreader this morning and caught my attention with this first sentence.

Traffic is the single most important thing when you build a website, even more than content itself.

What?! Huh?! What a minute…

Of course, if you read the rest of the article, which I wrath-righteously did, you notice that the person also makes the point that without the content, you’re unlikely to see the traffic. The post was not as useless as my knee-jerk thought it might be.

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